Hopi and RabbitQA Win Best AI Usage in Retail at The AI Awards 2026

The AI-driven retail experience and revenue optimization model built on RabbitQA in collaboration with Hopi has won "Best AI Usage in Retail" at The AI Awards 2026.

The project demonstrates how AI can move beyond a technology layer and become a source of measurable business impact, delivering speed, quality, and tangible results at scale.

Hopi and Virgosol claimed first place in the "Best AI Usage in Retail" category at The AI Awards 2026, one of the world's leading technology award programs. The program brings together technology companies, startups, and innovative projects from across the globe and evaluates submissions on the criteria of business impact, innovation, and implementation success.

The award was presented at a ceremony held in London on 21 April 2026, recognising the "Approach to AI-Driven Retail Experience & Revenue Optimization" project for translating AI capability into measurable commercial value within the retail sector.

Quality as the foundation of AI-driven retail

As AI adoption accelerates across retail, ensuring that AI outputs are reliable, consistent, and aligned with business objectives becomes as critical as the AI capability itself. The solution built on RabbitQA enabled Hopi to govern quality across its AI-driven customer experience workflows end to end, from requirements through to production, ensuring that every AI output met reliability and performance standards before reaching the customer.